Horse management built around your mares
Contracts, foals, frozen embryos, health and money for every horse on the place, in one account on any phone or computer.
- 30 days free
- $39 a month, unlimited horses
- Cancel any time
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Websites and software for the people who breed, train, show and sell horses
Owner portal
Contracts, foals, frozen embryos, health and money for every horse on the place.
See the owner portal
Breeding portals
Mare owners book, sign and pay online. The office runs the season behind it.
See how booking works
Websites
Ranches, stallion stations, trainers, sale companies and events, designed and built since 1998.
See the websitesEvery mare, foal and contract in one place
The software side of Horse Alley, with health, care, shows, sales and money for every horse on the place. 30 days free, then $39 a month.
One simple plan
Monthly
30 days freeBilled every month. Cancel any time.
Start 30-day free trialIncluded- Unlimited horses
- Every feature for every horse
- Your whole crew, each with their own sign-in
- Any phone or computer
Yearly
Save $78Billed once a year. Two months free.
Start 30-day free trialIncluded- Unlimited horses
- Every feature for every horse
- Your whole crew, each with their own sign-in
- Any phone or computer
The broodmares
- Contracts from every station
- Season board and pregnancy checks
- Foaling watch and foal records
- Frozen embryos by tank and year
Every horse
- Health, Coggins and care schedules
- Feed chart, shows and training
- Horses for sale with a private link
- Papers and files in private storage
The business
- What each horse costs and earns
- Sign-ins for your manager, staff and vet
- Reminders by email
- Every horse exports to a spreadsheet
- 30 days free. Nothing is charged until the trial ends.
- Card payments through Stripe.
- Cancel online any time.
Every plan includes
Contracts
Every breeding contract from every station, with what is paid and what is still owed.
Foals
From the foaling watch to registration, with each foal listed under its dam.
Frozen embryos
Every embryo tracked one by one: where it is stored and when it is used.
Health and care
Shots, Coggins, vet visits and care schedules for every horse.
Expenses and income
What each horse costs and earns, sorted by feed, vet, board, breeding and more.
Sales
Horses for sale, with a private link to share with a buyer.
Every mare, foal, contract and embryo, wherever the mares are bred.
Horse Alley Owner PortalFor the whole crew
Add the people who work with the horses and pick what each one can see.
- Their own sign-in
- The calendar on their own phone
- Only what you've allowed them to see
Built for how the horse business works
Sites that do the work of the office: book mares, sell horses, fill entries and post results, all kept current.
Design
Custom designs built from your photography, your brand and your ads. No templates.
Stallions and horses
Stallion rosters, horses for sale, foals and pedigrees, updated in minutes.
Sales and events
Catalogs, consignments, schedules, draws and results posted as they happen.
Breeding portals
Contracts signed and paid online, with the office tools behind them.
Hosting and care
Hosting, updates, backups and changes, handled by the people who built it.
Stallion pages and breeding portals
If you stand stallions or run a reproduction center, these are the two things we build the most.
Stallion pages
Every stallion gets his own page with his photos, pedigree, fees and contract. When something changes, you update it once.
- Early booking prices come off by themselves when the deadline passes
- His breeding contract is one click from his page
- Three generations of pedigree, with his logo
Breeding portals
Mare owners book, sign and pay online, any time of day. The office runs the season behind it.
- Contracts signed online
- Paid by card or bank account
- Shipments, the barn sheet and reports for the office
Recent websites
Start a project
Tell us about the ranch, the horses and what the site needs to do. Every project starts with a conversation.