The owner portal
Breeding contracts, foals, frozen embryos, health records and expenses for every horse you own, in one account.
Every mare, foal and contract in one place
The software side of Horse Alley, with health, care, shows, sales and money for every horse on the place. 30 days free, then $39 a month.
Where it all lives now
Most owners keep their horses in five different places. The portal puts them in one.
What it keeps
Every screen below is the portal itself, with a demo ranch filled in.
Mares
Each mare has one page with her season, pedigree, contracts, offspring, papers and health record.
- Pedigree filled in from AQHA
- Every foal she has had, with photos
- Registration papers and Coggins on file
Every horse
Stallions, geldings, prospects and horses for sale live in the same place, with papers, health, location and partners.
- Search and filter the whole herd
- Feed chart, shows and training
- Foals move up to prospects each January 1
Contracts
Contracts from every station, by season. Fees, payments and balances are tracked contract by contract.
- Signed, booked, bred and in foal for each one
- What is owed and when it is due
- Contracts from stations on Foals R Us arrive on their own
The season
Breedings, checks and shipments as they happen, with due dates worked out from the last breeding.
- A board of every mare this season
- The foaling watch counts the days
- Each foal gets a record from birth to registration
Frozen embryos
ICSI and flush results kept embryo by embryo, from the freezer to the recipient mare to the foal.
- Frozen, transferred, in foal or foaled
- Recipient mares and due dates
- In storage by year, with the lab and tank
Health and care
Vaccines, farrier, dental and deworming on a schedule for each horse, with reminders by email.
- Broodmare shots by month in foal
- Medications, injuries and weights
- Travel papers ready when a horse ships
Calendar
Checks, due dates, care and payments on one calendar, with a feed for the calendar on your phone.
- Tasks for the barn
- Contacts for vets, farriers and stations
- Locations for every horse
At the barn or on the road
The same portal on a phone, from the trailer to the foaling stall. Nothing to install.
From contract to sale
Here is where each part of her year lives in the portal.
Book her
Sign the contract with the station or upload it. The fee and due dates go on her page.
ContractsBreed her
Breedings and shipments are kept as they happen, all season long.
The seasonCheck her
Pregnancy checks are scheduled from the last breeding, with a reminder by email.
CalendarFoal her out
The foaling watch counts the days, and the foal gets a record the day it's born.
FoalsRaise the foal
Shots, farrier and papers for the foal, listed right under its dam.
Health and careKeep or sell
List a horse for sale and send a buyer a private link, or keep him and track his shows.
SalesEvery plan includes
Contracts
Every breeding contract from every station, with what is paid and what is still owed.
Foals
From the foaling watch to registration, with each foal listed under its dam.
Frozen embryos
Every embryo tracked one by one: where it is stored and when it is used.
Health and care
Shots, Coggins, vet visits and care schedules for every horse.
Expenses and income
What each horse costs and earns, sorted by feed, vet, board, breeding and more.
Sales
Horses for sale, with a private link to share with a buyer.
For the whole crew
Add the people who work with the horses and pick what each one can see.
- Their own sign-in
- The calendar on their own phone
- Only what you've allowed them to see
One simple plan
Monthly
30 days freeBilled every month. Cancel any time.
Start 30-day free trialIncluded- Unlimited horses
- Every feature for every horse
- Your whole crew, each with their own sign-in
- Any phone or computer
Yearly
Save $78Billed once a year. Two months free.
Start 30-day free trialIncluded- Unlimited horses
- Every feature for every horse
- Your whole crew, each with their own sign-in
- Any phone or computer
The broodmares
- Contracts from every station
- Season board and pregnancy checks
- Foaling watch and foal records
- Frozen embryos by tank and year
Every horse
- Health, Coggins and care schedules
- Feed chart, shows and training
- Horses for sale with a private link
- Papers and files in private storage
The business
- What each horse costs and earns
- Sign-ins for your manager, staff and vet
- Reminders by email
- Every horse exports to a spreadsheet
- 30 days free. Nothing is charged until the trial ends.
- Card payments through Stripe.
- Cancel online any time.
Before you start
How many horses can I add?
As many as you have. Every plan covers unlimited horses.
What happens after the 30 days?
Your card is charged $39 a month, or $390 a year on the yearly plan. Cancel before then and nothing is charged.
Can my manager or vet use it?
Yes. Add people to your account as a manager, barn staff, vet or viewer, and each one sees only their part.
Does it work with my breeding station?
Stations on Foals R Us send contracts to the portal on their own. Contracts from any other station upload as PDFs.
Where are my files kept?
In private storage. Files open only for you and the people you add.
Do you store my card?
No. Payments go through Stripe, and your card details never reach Horse Alley.